I Heart Mac & Cheese is a fast-casual concept restaurant specializing in build-your-own mac & cheese bowl and grilled cheese sandwiches with over 20 high-quality ingredients to choose from. The company opened multiple locations in South Florida in 2016 and launched its franchising program nationwide in 2017. Currently, they have 30 locations with over 100 franchise agreements.
Earlier this year we teamed up to develop a new, innovative, and sustainable packaging to further enhance branding and marketing to create a memorable, delicious and convenient dining experience. Together we created a unique heart-shaped container to embrace customers’ love for Mac & Cheese and the company’s logo. The base is made of polypropylene to withstand high heat, making it microwavable. The lid is made of PET which is the most recycled plastic in the U.S. and worldwide. With the branding message, I Heart Mac & Cheese hopes that their guests can “lift [the lid] and eat your heart out”.