Our long term partner and customer Naturipe Farms, a leading berry company, has won the Joe Nucci Award for Product Innovation at this year’s New York Produce Show and Conference for its Naturipe Snacks product line that combines fruit, cheese and nuts into one portable package – a package created and manufactured in collaboration with the Direct Pack team. We are delighted to be part of this development and proud of how our close collaboration with our customers and partners to promote product design and innovation continues to pay off.
In announcing the award, Produce Business‘ Jim Prevor highlighted the importance of innovation in driving fruit and vegetable consumption. The award is given for “Product innovation in service of expanding fresh fruit and vegetable consumption”. Read the full announcement here.