Gwyneth Paltrow’s lifestyle brand Goop launched Goop Kitchen, a ghost kitchen in Santa Monica with the goal of accelerating the clean food movement by providing unprocessed meals that are both satisfying and convenient. Paltrow’s inside-out approach to sustainability meant that the source of the packaging was just as important as the food. This led to a partnership with THE BOTTLEBOX, and the development of a full collection of post-consumer recycled containers.
These new recycled PET container use between 3 and 3.5 recycled beverage bottles. In a year, the containers from a single Goop Kitchen restaurant will potentially save over 25,000 pounds of plastic from landfills and over 35,000 pounds of CO2 from the atmosphere.